Over the years, we’ve encountered and gathered the top five myths surrounding the organization of B2B events. You may have heard them all: B2B events are dull, lack influential figures, rely solely on tedious white papers, old-fashioned lectures, lifeless case studies and non-engaging exhibitions. But what was the true state of B2B events in 2020s?

The conventional perception of unexciting B2B events has undergone a remarkable transformation in recent times. In this exploration, we aim to dispel these tenacious myths and illustrate how the landscape of B2B events has evolved from mundane to unforgettable.