Over the years, we’ve encountered and gathered the top five myths surrounding the organization of B2B events. You may have heard them all: B2B events are dull, lack influential figures, rely solely on tedious white papers, old-fashioned lectures, lifeless case studies and non-engaging exhibitions. But what was the true state of B2B events in 2020s?

The conventional perception of unexciting B2B events has undergone a remarkable transformation in recent times. In this exploration, we aim to dispel these tenacious myths and illustrate how the landscape of B2B events has evolved from mundane to unforgettable.

Hosting in-person or face-to-face marketing events is a valuable strategy for B2B marketers. These events let your company connect directly with attendees, increase awareness about what you offer and gather instant feedback to improve your product/services better to suit the market needs.