Many economic experts believe that new business opportunities will emerge during and after the COVID-19 pandemic. While it might sound cliché, it’s true—we’ve witnessed the rise of Zoom and the fall of WeWork. But what about specific regions, like Southeast Asia? According to the IMF, from 2021 to 2024, several Southeast Asian countries are projected to improve their GDP rankings, with others showing significant nominal GDP growth. This indicates a strong economic recovery in the region, which is certainly positive news!

Here’s a quick look at it;

We can anticipate significant business expansion in this region, especially in the B2B sector, with more marketing activities ranging from digital campaigns to B2B events. However, to achieve a strong ROI, you’ll need to strategically allocate your marketing budget. While traditional and creative marketing efforts can effectively introduce your brand to the market, what is the best approach for the B2B technology industry?

Let’s explore three common B2B marketing activities in Southeast Asia, specifically within the B2B tech industry. Here are the key considerations:

• Audience: Evaluate your potential target audience and ensure they align with your business services/products and overall company goals.
• Branding: Determine if the marketing activities will effectively align your business or product branding with the appropriate target market.
• Creativity and Interaction: Aim for marketing activities that leave a lasting impression on potential prospects, enhancing brand recall and boosting ROI.
• Budget: Assess your budget carefully, considering market prices and standard rates across the region to determine the most effective strategies for your company.

Here’s what we can deduce:

• Digital Marketing: Digital marketing is excellent for branding and awareness, acting like a loud siren to attract potential prospects. While it offers a wide audience reach, the interaction and creativity can be limited as it primarily relies on digital devices. Additionally, audience relevance can vary by region; for instance, in Malaysia, “Big Data” often refers to the industrial 3Vs, whereas in Indonesia, it might simply mean a large data plan. The budget for digital marketing is moderate.
• Event Sponsorship: Sponsoring the right event that aligns with your company’s goals is a smart move. It ensures audience relevance and high interaction. However, the costs can be steep, particularly for venue rentals, believe it or not, which can be as high as USD 300,000 per day. While event organizers provide guidelines for safety and format, limiting creativity,  unless you could play around with it.
• Private Events: Hosting your own event allows for high creativity and customization, with the scale varying from small (10 people) to large (100 people), depending on your goals. This approach offers high interaction, networking opportunities, and audience relevance. The budget is flexible and can be managed based on your creative choices and event format, giving you full control, why not? that’s your event after all!

In the dynamic landscape of Southeast Asia’s tech industry, seizing emerging business opportunities requires strategic and targeted B2B marketing approaches. Whether it’s leveraging the expansive reach of digital marketing, the targeted exposure of event sponsorship, or the customized engagement of private events, the key lies in aligning your strategy with your business objectives and audience preferences. 

At BIGIT, we don’t just organize events; we craft experiences that drive success. With a proven track record of hosting successful private events for our esteemed clients, we invite you to explore our LinkedIn posts to see the results for yourself. Ready to make your next event a triumph? Contact us now to discover how our decade-long expertise in conferences and exhibitions across various industries can ensure your event’s success.– Reach out to us or  CLICK HERE to learn more!